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Brand Visuals for an Organic Agriculture Educator

Sam truly LOVES his community. He LOVES plants and organic agriculture in the same way. He has loads of experience in this field and is regularly teaching people ranging from large scale farms to neighborhood kids about farming. He has built a community and inspired many to grow a garden in their yards. He wanted some photos of himself teaching people how to grow a garden and I really wanted to do that for him.

Like all of us, it is hard to justify professional photos of the every day, small things, we do. But, like all of us may realize, those "small" things we do are important to showcase to potential customers. Sam let me choose the creative direction (based on his goals and already established website) for this shoot.

One of our shared goals was to protect his brand, his likeness, and the people in the class from being used in generative AI. We made sure our contract verbiage used the most up-to-date language recommended by experts. Because AI technology is underdeveloped and rapidly changing, I made sure I did not photograph anyone else's faces except Sam's. I also did not use any generative AI in the editing, storing, or sharing of these images.